Helping your business to greater profitability
through Profit First methodology
and best practice accounts management


Our services

Helping you achieve greater profitability through Profit First,
improved cash flow and perfectly managed accounts

Profit First

Starting with a Profit First Assessment, we work with you to find your pain points and create the processes necessary to increase your profits and ensure your business gives you what YOU want.

Cash Flow

Struggling with cash flow? We help you implement strategies to reduce costs, increase income, and manage the slow times to improve your business.


Perfectly managed bookkeeping - your accounts balanced on time, every time. With our accounts management and strategies in place you'll have no more missed deadlines or struggles in paying your liabilities.

Profit First

In2Profit utilizes the Profit First method of cash management. Our team is trained and certified by the Profit First Professionals organization to guide business owners and entrepreneurs in maximizing their profits.


Any bookkeeper can do your accounts and reconcile.

  • Not every bookkeeper will also drive profitability in your business?
  • Not every bookkeeper can provide the most important financial factor - maximizing your profits.
  • Call or email us for a free profitability assessment and profit strategy guide.

Our services


Well managed accounts are the first step towards a well managed business.  Let us help YOU to better understand your business, know your upcoming liabilities, meet all deadlines and no longer stress about meeting ATO and other payment requirements through our best practice bookkeeping and accounts management.

we can do it

Get in touch

Conveniently located in Melbourne’s CBD – or get in touch with us online

Contact us

  • 0448 872 407

Why In2Profit?

  • Experience
  • Personalised Service
  • Peace of Mind

meet our team

Liz Zylinski

Profit Consultant


Iona Zylinski



Our team is expanding – talk to us about opportunities

join the team

Work with us

Our team is expanding – talk to us about opportunities

The GAAP (Generally Accepted Accounting Principles) formula for determining a business's profit is Sales – Expenses = Profit. It is simple, logical and clear. Unfortunately, it's a lie. The formula, while logically accurate, does not account for human behavior. In the GAAP formula profit is a left over, a final consideration, something that is hopefully a nice surprise at the end of the year. Alas, the profit is rarely there and the business continues on its check to check survival. Sales – Expenses = Profit Sales – Profit = Expenses With Profit First you to flip the formula to Sales – Profit = Expenses. Logically the math is the same, but from the standpoint of the entrepreneur's behavior it is radically different. With Profit First, you take a predetermined percentage of profit from every sale first, and only the remainder is available for expenses